Singapore HDB selling experts

Sell your HDB at its
maximum potential.

We position the price, presentation and property story before the listing goes live—then carry one clear campaign from the first online viewing to the final negotiation.

  • Evidence-led pricing
  • Presenter-led home tours
  • One accountable campaign
Bleu Bricks — HDB decisions, made clearer
Official company advertisementSee how Blue Bricks markets HDB homes.

Positioning before portals

A listing shows the home. A campaign helps buyers understand its value.

01

Find the right position

Study comparable transactions, competing listings, the home’s condition and the seller’s timeline before choosing how the property enters the market.

Build the selling plan →
02

Create the first viewing online

Use photography, floor plans, video, analysis and short-form content to answer buyer questions before the physical viewing.

See official home tours →

The Blue Bricks selling system

Six connected decisions—not disconnected marketing tasks.

01

Plan

Clarify why you are selling, where you are going next and how the timelines connect.

02

Price

Read transactions, active competition and likely buyer objections.

03

Prepare

Improve presentation with practical touch-ups, styling and visual direction.

04

Produce

Build the property story through photography, video, floor plans and analysis.

05

Distribute

Carry one message across portals, search and social channels.

06

Close

Use viewing feedback and offer terms to negotiate the complete position.

Free HDB decision tools

Explore the market. Pressure-test your next move.

Search registered resale transactions, estimate what a sale may release and test the upfront shape of a purchase—without creating an account.

Registered resale history

Search by estate, street, block and flat type.

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Start with an HDB estate.

Add a street, block or flat type to narrow the exact registered matches.

Sources and methodology:HDB resale transactions ↗HDB financial planning ↗CPF housing refunds ↗IRAS BSD ↗Illustrative only—not a valuation, HFE outcome, loan offer, legal, tax or financial advice.

The first viewing happens online

Latest Blue Bricks home tours.

Browse HDB listings →

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Two HDB campaigns

Complete marketing, with a clear choice of depth and reach.

Plus covers the full organic campaign. Premier adds deeper pricing and financial analysis, richer production, concierge support and paid targeted reach.

Compare every inclusion →
Plus · 2% + GST

Photography, 360° tour, AI renovation visuals, full home-tour video, reels, analysis, staging support, organic reach, property advertising and a dedicated property page.

Premier · 2.5% + GST

Everything in Plus, with full motion graphics, deeper pricing and financial analysis, custom renovation concepts, paid advertising and additional concierge support.

Is the first seller consultation binding?

No. The consultation is free and non-obligatory. The property is assessed first; you decide after reviewing the proposed campaign.

Ready when you are

Tell us where you are in your HDB journey.

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